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Please read the following important terms and conditions before you buy or reserve anything either instore or online, and check that they contain everything you want and nothing you are not willing to agree to. Some of these terms only apply if you are a consumer and then only if you browse or order non-restricted items online; some only apply if you are a business.
This Contract sets out:
your legal rights and responsibilities;
our legal rights and responsibilities; and
certain key information required by law.
In this Contract:
‘We’, ‘us’ or ‘our’ means Brierley Guns Limited (registered in England and Wales under company number: 04890585); and
‘You’ or ‘your’ means the person using our site or visiting our store to buy goods from us.
If you do not understand any part of this Contract and want to talk to us about it, please contact us by:
Instore: 105 Dudley Road, Brierley Hill, Dudley, West Midlands, DY5 1HD
Email: [email protected]
Telephone: 01384 573410
Conditions: means our terms and conditions of sale set out in this document;
Contract: means the agreement between us and you for the sale and purchase of the Deliverables incorporating these Conditions and the Order;
Consumer: means an individual acting for purposes wholly or mainly outside their trade, business, craft, or profession;
Deliverables: means the Goods or Services or both as the case may be;
Force Majeure: means an event or sequence of events beyond any party’s reasonable control preventing or delaying it from performing its obligations under the Contract including acts of God, fire, flood, lightning, earthquake; war, riot, or civil unrest; statutory restrictions or sudden changes in law; interruption or failure of supplies of power, fuel, water, transport, equipment, or telecommunications; strike, lockout, or boycott;
Goods: means the goods set out in the Order and to be supplied by us to you;
Location: means the address for delivery of non-restricted Goods as set out in the Online Contract, or our physical retail store for restricted items;
Online Contract: means an Order placed via this website or by email for eligible, non-restricted mail-order products;
Order: means your order or reservation request for the Deliverables;
Price: has the meaning given in clause 8;
Restricted Goods: means firearms, shotguns, air weapons, ammunition, silencers/moderators, component parts, or any other items which legally require face-to-face transaction, verification, or age-verification under UK law;
Supplier: means Brierley Guns Limited (company number: 04890585), 105 Dudley Road, Brierley Hill, Dudley, West Midlands, DY5 1HD; and
VAT: means value-added tax under the Value Added Taxes Act 1994.
If you buy or reserve any goods and/or services from us, you agree to be legally bound by this Contract.
3.1 By law, the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 say that we must give you certain key information before a legally binding Contract between you and us is made. If you want to see this key information, please contact us using the contact details above.
3.2 The key information we give you by law forms part of this Contract (as though it is set out in full here).
3.3 These Conditions apply to and form part of the Contract between us and you. They supersede any previously issued terms and conditions of purchase or supply.
3.4 No terms or conditions endorsed on, delivered with, or contained in your purchase conditions, order, confirmation of order, specification, or other document shall form part of the Contract except to the extent that we otherwise agree in writing.
When you place an order or reservation, please note the following:
4.1 Any quotation given by us before you make an order for goods and/or services is not a binding offer by us to supply such goods and/or services.
4.2 When you decide to place an order or reservation for goods and/or services with us, this is when you offer to buy such goods and/or services from us.
4.3 When you place your order or reservation with us, we will acknowledge it but this acknowledgement does not mean that your order has been accepted.
4.4 We do not have to accept your order. If we do not accept your order, we will try to tell you promptly. This is typically for the following reasons:
(a) the goods are unavailable;
(b) we cannot authorise your payment;
(c) you are not legally allowed to buy the goods from us;
(d) we are not legally allowed to sell the goods to you;
(e) there has been a mistake on the pricing or description of the goods; or
(f) you are placing an Order for home delivery outside of England, Wales, or Scotland, or requesting home delivery for Restricted Goods.
4.5 Verification of Authority: Before the purchase/transfer of any firearm, shotgun, ammunition, or restricted air weapon, the purchaser must attend our store in person and produce a valid, original certificate (Firearm Certificate or Shotgun Certificate) or relevant proof of identity/age to prove their legal eligibility. Without this, the transfer of ownership will be refused.
4.6 Police Notification: When you make certain purchases, we are legally obliged under the Firearms Act 1968 (as amended) to contact the relevant Police constabulary to provide them with your personal data, certificate details, and transaction details so that official records can be updated.
4.7 If we accept your order, it is at this point a legally binding Contract will be in place between you and us.
4.8 If you are under the age of 18 years old you may not buy any weapons, ammunition, or age-restricted goods from us.
5.1 Strict Legal Prohibition on Remote Sales: Under UK law, we do not sell or deliver Restricted Goods (including firearms, shotguns, air weapons, silencers, or component parts) directly to consumers via mail order or online delivery.
5.2 Any display of Restricted Goods on our website serves as an "invitation to treat" and allows you to view stock and place an instore collection reservation request only. A legally binding sale for Restricted Goods is only concluded instore, face-to-face, following successful verification of certificates or identification.
5.3 For non-restricted goods (e.g., clothing, optics, non-regulated accessories) eligible for online purchase: please check your order carefully before finalising it.
5.4 When you place an online order for non-restricted items at the end of the online checkout process, we will acknowledge it by email. This acknowledgement does not mean that your order has been accepted.
5.5 We will only accept your online order for non-restricted goods when we email you to confirm dispatch. At this point, a legally binding Online Contract will be in place between you and us.
6.1 This clause 6 does not apply to you if you are a business, nor does it apply to Restricted Goods purchased or collected face-to-face instore.
6.2 For non-restricted items bought purely via our website, you have the right to cancel an Online Contract within 14 days (“cooling off period”) without giving any reason.
6.3 The cancellation period will expire after 14 days from the day on which you acquire, or a third party indicated by you acquires, physical possession of the goods.
6.4 To exercise the right to cancel, you must inform us of your decision to cancel the Online Contract by a clear statement (e.g., a letter sent by post or email) using the contact details noted above.
7.1 If you cancel an eligible Online Contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
7.2 You will be responsible for returning the goods to us at your own cost without undue delay and in any event not later than 14 days from the day on which you communicate your cancellation to us.
7.3 We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
7.4 We will make the reimbursement without undue delay, and not later than:
7.4.1 14 days after the day we receive back from you any goods supplied; or
7.4.2 (if earlier) 14 days after the day you provide evidence that you have returned the goods.
7.5 We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise.
8.1 We accept payment via the methods shown on our website or accepted instore.
8.2 All payments via credit card or debit card need to be authorised by the relevant card issuer.
8.3 The price of the goods is in pounds sterling (£)(GBP), includes VAT at the applicable rate, and does not include delivery costs for online mail-order items.
9.1 We only deliver mail-order goods to addresses within England, Wales, and Scotland. As stated in Clause 5, no delivery is available for Restricted Goods.
9.2 Delivery of non-restricted goods will take place when we deliver them to the address you provide when making your order.
9.3 If we cannot deliver your goods within 30 days of the confirmation email, we will let you know and provide a full refund.
9.4 Risk in the goods passes to you when you (or a third party identified by you) take physical possession of the goods.
10.1 Consumer Statutory Rights: If you are a consumer, the Consumer Rights Act 2015 gives you certain legal rights. The goods must be of satisfactory quality, fit for purpose, and match the description provided.
10.2 If you are a business, all other warranties, conditions, or terms implied by statute, common law, or otherwise are excluded to the maximum extent permitted by law.
10.3 While we try to ensure that all specifications, sizes, and images on our website are accurate, slight variations may occur.
11.1 We will carry out gunsmithing, servicing, or repairs within the period agreed with you. If no time is agreed, services will be carried out within a reasonable time.
12.1 Any agreement to provide bespoke goods (e.g., custom stock alterations or specialist manufacturing) may be sub-contracted to a third party.
12.2 Right to cancel/cooling-off periods do not apply to any orders for bespoke, tailored, or personalised goods.
13.1 If any goods or services are faulty or do not match descriptions, please contact us immediately using our contact details above to arrange a repair, replacement, or refund in accordance with your statutory rights under the Consumer Rights Act 2015.
13.2 If you are a business, you must inform us of any faulty goods within 5 business days of delivery/collection, and we shall, at our option, repair or replace them.
Certain goods supplied by us are covered by a manufacturer's warranty. Please refer to the specific documentation provided with the goods for details.
15.1 Except for any legal responsibility that we cannot exclude or limit by law (such as for death or personal injury caused by our negligence, or for fraud), we are not legally responsible for any losses that were not foreseeable to both parties when the Contract was formed, or business losses.
15.2 We shall not be liable for any loss of profit, loss of contract, harm to reputation, or any indirect or consequential loss arising under or in connection with the Contract. Our total liability to any business customer shall be limited to the total Price paid under the relevant Contract.
16.1 We will try to resolve any disputes with you quickly and efficiently. If you are unhappy with the goods or our service, please contact us as soon as possible.
16.2 The laws of England and Wales apply to this Contract, and the courts of England and Wales have exclusive jurisdiction.
17.1 We process all personal data securely and in accordance with the UK GDPR and the Data Protection Act 2018.
17.2 For specific details regarding how we store, handle, and use your data—including our statutory obligations to disclose purchaser data to the Police/Home Office for firearms licensing tracking—please view our full Privacy Policy published on our website